From paths to campaigns
Heatmaps reveal where to place promotions; behavior segments power CRM targeting.
Where guests linger and walk
Top routes ranked by traffic volume · particles flow at real-time speed · hover any path or zone for details.
Hotspots are best places to position promotional displays, hostess stands and digital wayfinding.
- 138%Entry → Jaydana~ 1,6262m 10s
- 231%Jaydana → Restaurants~ 1,3271m 40s
- 322%Entry → Restaurants~ 9423m 05s
- 414%Restaurants → VIP~ 5991m 20s
- 511%Kiosks → Jaydana~ 47155s
- 67%Family Zone → Jaydana~ 3002m 40s
- 75%Entry → Parking~ 21445s
Audience clusters
- Sun SeekersAED 2400 LTVLong beach dwell · 1 F&B visit1,280 guests
- FoodiesAED 3100 LTV3+ F&B touchpoints · short beach940 guests
- Family DayAED 1900 LTVFamily Zone + Nursery + Market720 guests
- VIP LoyalistsAED 8400 LTVMajlis + private dining · returning280 guests
- Drop-insAED 420 LTV< 90min total dwell, low spend1,620 guests
Active & recent
| Campaign | Reach | Conv. | Lift | Status |
|---|---|---|---|---|
| Sunrise Yoga · Apr W3 | 1,840 | 32% | +18.2% | live |
| VIP Friday Brunch | 240 | 71% | +24.6% | live |
| Kids workshop · Tuesdays | 410 | 48% | +12.4% | scheduled |
| Coffee #4 happy hour | 920 | 39% | +8.8% | ended |
Suggested actions to lift revenue & engagement
Place digital signage at Entry → Jaydana corridor
38% of guests use this path. A wayfinding screen here could drive +12% F&B conversion based on similar deployments.
Launch 'Foodie Trail' loyalty perk
Foodies segment (940 guests, AED 3,100 LTV) shows 3+ F&B touchpoints. Bundle 4th visit discount to push LTV to AED 4,200+.
Re-engage Drop-ins with sunset offer
1,620 guests dwell <90min. Push 17:00 sunset cocktail SMS to convert short visits into evening stays.
Activate VIP Loyalists referral program
280 high-LTV guests (AED 8,400). A referral perk for Majlis access could add 40-60 qualified leads/month.
A/B test Coffee #4 promo timing
Happy hour ended with only +8.8% lift. Shift window from 15:00 → 16:30 to align with peak Kiosks → Jaydana flow.